Strategic, customised and maximised for long term effectivity, growth and future proofing
Video and Visual Content and Asset Programmes are by far the most powerful way to maximise your investment input to value output ratio.
This means enhancing the impact potential of each asset whilst deploying assets over multiple channels (and even to cover multiple functions) whilst maintaining and crucially reinforcing a consistent brand and communication message.
Save: Time, Money and Personnel Resources AND get Increased Return on your Investment…
Who do you want to reach?
What do you want them to know?
What do you want them to do next?
And How Do YOU Want To Build On That?
Goal Focused Strategy
Strategic Objective Foundation
This begins in advance of the creation and deployment of your content assets and follows strategic analysis and identification of objectives and challenges and a process of streamlining to remove needless noise and clutter.
Simple Video and Visual Content Programme Cycle - Flow Chart Example
3 Tier Focus Approach
Identify and Target
We are focused on identification toward a defined objective
We are focused on streamlining by honing in on what works and removing what doesn’t
Foundations for Growth
We are focused on establishing foundations for growth of your content asset output and results cycle.
The Result Is Simple
Clearer and Consistent Communication which Engages more intimately with Your Target Market and makes it easier for them to see the value you offer and to take action on that basis.
Why Choose Programmes
More re-cyclable assets
Better Return on Investment
More Consistent Brand Reinforcement
Increased Clarity for Customer Journey
StridePilot Programmes are fully tailored to your brand or campaign requirements.
This could be a simple as a single piece of Optimised Content such as a Brand Video or an Optimised Programme of Strategic Content Assets Designed to Spec and Maximised to give you the highest return on investment and the most powerful and clear foundation for your communication and Engagement Pathways.
These are Transformative Programmes and are expertly prepared for schedule and built around pre-agreed cycles.
Define the Outcome
Refine the Process
Design the Content
The Programme Cycle Process
Creation of Assets
Release and Review
Meet and Discuss You Desired Outcomes and Objectives
Define and Refine Best Tools and Platforms to Achieve Your Specific Outcome
Create a Clear & Streamlined Programme of Your Video/Visual Content & Assets
Create a Tailored Suite of Content and Assets
Deploy in the Places and on the Schedule Chosen in Step 3
Monitor and Review Performance and Adapt as necessary to Build Strong Future Forward Foundation
Programme Cycle Example
Here is an example of how a mid-level programme might work:
Let's imagine Fran is the founder of a company called...
*Jump Mountain Solutions
*Hypothetical for illustrative purposes only.
*Jump Mountain Solutions
Jump Mountain Solutions pride themselves on the importance they place on their customers and how committed they are to building and maintaining their customer realtionship.
They do this through...
The honest and passionate philosophy they base their business on.
The individual attention they give to their customers.
The clarity they offer their customers in understanding exactly what Jump Mountain Solutions do.
The post customer service care they offer to their customers.
The new and dynamic products or services they regularly offer to customers (and possibly the exciting incentives they offer to early adopters of Jump Mountain Solutions services).
Brand/Video Business Card
Introduction to CEO or Brand - An intimate or enthusiastic personal introduction or reminder of your brand.
Customers or Clients who love what you do. Short bites of enthusiastic recommendations.
Follow Up Video (Customer Care)
Videos Pre-made and automatically sent to customers/clients. 'Is there anything else we can do for you'
Video Updates (Personal Video messages)
Let your customers, clients and fans know that they matter to you. Keep them updated and engaged.
Whiteboard/3D animation or standard animation explainer video (answering all those recurrent questions clearly and easily)
Little reminders to post across social media channels and in emails keeping you always at the front of your target markets minds.
Programmes can even be adapted to synergise marketing and operations tasks.
This means you can use your content assets to ease other resource burdens and simultaneously retarget your message…all the while building on sincere client/customer relationships.
Free Up Essential Resources
For More About Our Programmes
The above is just an example of how programmatic strategies in visual content can be used. Programmes are as individual and nuanced as you and your brand are and are tailored around your specific project and brand desires and needs.
Fill in our Form Here and select 'Programmes' from the dropdown list...